Geekdom: Not Just a Co-Working Space, but an Entire Startup Ecosystem
CHALLENGES AND GOALS
Geekdom was a hybrid incubator and collaborative workspace in San Antonio that, after nearly two years, had successfully helped provide mentorship resources to local early-stage businesses, but meanwhile had been largely ignored by the mainstream business and technology press based in Silicon Valley.
That was despite having a heavy hitter like Graham Weston, founder and chairman of cloud hosting giant Rackspace, helping lead the charge. Weston and his Geekdom co-founder, Nick Longo, wanted to not just take the space itself to the next level in terms of press attention, but to position its home of San Antonio as a great tech talent destination, both for natives and visitors alike. Silicon Valley wasn’t built in a day, but Longo and Weston wanted to begin turning San Antonio into one of the handful of American cities synonymous with early-stage technology innovation, as was already beginning to become the case with its neighbor in the Lone Star State, Austin.
THE TRANSFORM/SOCIALRADIUS DIFFERENCE
Target long-lead technology features to the press that specialized in those types of features—always eagerly awaiting the next hotbed of startup technology—and with which the agency has long-standing relationships.
Help maintain ties with the local San Antonio business and technology press, which was just as invested in the growth of San Antonio as a startup Mecca, and was very keen on telling that story.
Target the kind of startups coming out of the Geekdom collaborative space that would be most interesting to the technology press.
Stories, features and guest posts in a number of publications that specialized in telling deep and complex stories about entrepreneurs and startups, including Forbes, Entrepreneur, Pando andVentureBeat. Geekdom startup HeroX was also featured separately in a long Forbes feature.
Online media placements reaching 51,417,353 monthly readers and representing a publicity value of $152,357 USD.
San Antonio placed No. 3 on Forbes’ list of “America’s New Tech Hot Spots,” due largely to a 4.5 percent growth in STEM employment over the previous two years (much of that passing through Geekdom’s door).