Geekdom: Not Just a Co-Working Space, but an Entire Startup Ecosystem
CHALLENGES AND GOALS
Geekdom was a hybrid incubator and collaborative workspace in San Antonio that, after nearly two years, had successfully helped provide mentorship resources to local early-stage businesses, but meanwhile had been largely ignored by the mainstream business and technology press based in Silicon Valley.
That was despite having a heavy hitter like Graham Weston, founder and chairman of cloud hosting giant Rackspace, helping lead the charge. Weston and his Geekdom co-founder, Nick Longo, wanted to not just take the space itself to the next level in terms of press attention, but to position its home of San Antonio as a great tech talent destination, both for natives and visitors alike. Silicon Valley wasn’t built in a day, but Longo and Weston wanted to begin turning San Antonio into one of the handful of American cities synonymous with early-stage technology innovation, as was already beginning to become the case with its neighbor in the Lone Star State, Austin.
THE TRANSFORM/SOCIALRADIUS DIFFERENCE
- Target long-lead technology features to the press that specialized in those types of features—always eagerly awaiting the next hotbed of startup technology—and with which the agency has long-standing relationships.
- Help maintain ties with the local San Antonio business and technology press, which was just as invested in the growth of San Antonio as a startup Mecca, and was very keen on telling that story.
- Target the kind of startups coming out of the Geekdom collaborative space that would be most interesting to the technology press.
- Stories, features and guest posts in a number of publications that specialized in telling deep and complex stories about entrepreneurs and startups, including Forbes, Entrepreneur, Pando andVentureBeat. Geekdom startup HeroX was also featured separately in a long Forbes feature.
- Online media placements reaching 51,417,353 monthly readers and representing a publicity value of $152,357 USD.
- San Antonio placed No. 3 on Forbes’ list of “America’s New Tech Hot Spots,” due largely to a 4.5 percent growth in STEM employment over the previous two years (much of that passing through Geekdom’s door).